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Guidance Software Trademark and Logo Usage Guidelines

This web page is for the use of licensed Guidance partners and resellers and explains the usage guidelines that must be followed when using Guidance trademarks and/or logos. Guidance trademarks can only be used by parties that have received an express written license from Guidance Software for such trademark.

Guidance develops the popular EnCase® computer forensic software that has been distributed to over twenty thousand licensees worldwide. The EnCase® brand name, EnCase® logo, Guidance Software® logo, FastBloc® brand name, FastBloc® logo, EnScript®, CEIC® (Computer and Enterprise Investigations Conference), EnCE® (EnCase® Certified Examiner) and Neutrino® marks are owned solely by Guidance Software, Inc., and their use is limited to Guidance and its licensed partners. Please note that although “EnCase®” is used as an example below, the following guidelines apply to all Guidance trademarks.

Who may use the Guidance trademarks

The use of the Guidance trademarks and logos is restricted to officially licensed partners of Guidance Software, Inc. by way of a signed written Agreement and may only be used for specific purposes authorized by Guidance. The trademark and logo are typically used in product packaging, documentation, and marketing materials, although the specific authorized use may differ from partner to partner.

General Rules

1. ALWAYS use a trademark as an adjective, accompanied by an APPROPRIATE noun.  Do not use a trademark as a noun.  Do not pluralize a trademark or make it possessive (which would be using it as a noun).  Do not join a trademark to other words, symbols, or numbers, either as one word or with a hyphen.  And do not abbreviate a trademark.
2. ALWAYS use the proper spelling and the proper trademark symbol.  For the trademark symbol, the superscript or subscript mode is preferred, but if it is not available, use parentheses: (TM), (SM) or (R).
3. ALWAYS use trademarks and brand names in the ways they were intended to be used. Do not use them for goods or services for which they were not originally intended.  Do not alter them in any way.  Do not make puns out of them or portray them in a negative light. 

Guidance trademarks and logos
Guidance trademarks and logos are defined as follows:

Trademarks

• CEIC® (Computer and Enterprise Investigations Conference)
• EnCase® software
• EnCase® evidence file
• EnCase® Enterprise Edition
• EnCase® Forensic Edition
• EnCase® Training
• EnCE® (EnCase® Certified Examiners)
• EnScript® programming language
• EnScript® files
• Fastbloc®
• Guidance Software® products
• Guidance Software® professional services
• Neutrino®

Logos

The use of Guidance logos is licensed to official hardware and software partners of Guidance Software, Inc.  High-resolution versions of the official logos are included in branding packages that are delivered to partners. The branding guidelines included in these branding packages define how the official logos may be used and displayed.

Registered Logos

Common-Law Logos

Guidelines for trademark usage
You must adhere to the following guidelines when using any Guidance trademark or logo:

• Do not use the trademark in a generic fashion. For example, EnCase® is not a generic name for a type of computer forensics software. It is a trademark identifying a brand of computer forensic software produced by Guidance. The trademark must not be used in a way that implies a generic nature. Pairing the EnCase trademark with generic terms like "imaging" suggests that “EnCase” itself is a generic name.

When using the EnCase trademark, the generic name of the products identified by the trademark should immediately follow the trademark.
Examples

• • EnCase® software
  • EnCase® evidence file
  • EnCase® examination
  • EnCase® image file
    • NOT "Encase-files" or "EnCase-certified"
      
      
• Use the trademark as an adjective. The Guidance trademarks should always be used as an adjective to describe a product or service. The marks should never be used as a verb or noun. Always remember that names such as "EnCase" are brand names for products or services.  When using “Guidance” to describe the corporation or place of business called Guidance Software, Inc., you do not need to use the trademark symbols but, when writing about “Guidance Software®” products, it is appropriate to use the ® marks.
  Examples

• "Our incident response program includes EnCase® software"
• NOT "Our incident response program includes EnCase."
• "Includes the ability to create EnCase® evidence files of computer media."

• Never modify or alter the trademark. The EnCase® and EnScript® trademarks are brand names that are spelled in a special way with distinctive capitalization. Never make the trademark possessive, change the spelling, insert hypens, make one word into two, or make the trademark plural. The EnCase® trademark is properly spelled "EnCase" with a capital "E" and "C" and a lowercase "n" and "ase" and the EnScript® trademark is properly spelled “EnScript” with a capital “E” and “S” and a lowercase “n” and “cript”. The capitalizations are part of the trademarks.
  Examples

• EnCase® should never be changed to a possessive like "EnCase's". Do not include phrases like "EnCase's quality is unmatched!" Instead say "The quality of EnCase® software is unmatched!"
• EnCase® should never be spelled "En-Case," "Encase”, "ENCASE," or some other variation that is not the correct spelling.
• To identify two or more EnCase® files, use the phrase "EnCase® files," never "EnCasees."

• Use proper trademark attribution. Your use of the EnCase trademark must always be accompanied by the proper symbols and attribution. A trademark symbol is required for all prominent use of the mark, e.g., on labels, packaging, promotional brochures, data sheets, press releases and advertisement headlines, except where space or style criteria prevent compliance with this requirement. The proper trademark symbol for the EnCase trademark is ® (superscript "(R)"). If you cannot use the special character symbol for some reason, a text replacement will suffice. (E.g., "EnCase(R)" instead of "EnCase®".)
  
  In addition to using the trademark symbol, you must always include the following trademark attribution on your product packaging, product documentation, or other location where legal notices are displayed:
  EnCase®, EnCE®, Enscript®, CEIC®, Fastbloc®, Guidance Software®, and the Neutrino® logo are registered trademarks or trademarks of Guidance Software, Inc. in the USA and other countries.

• Do not use the EnCase trademark in the names of your products or services. The EnCase trademark may not be used in your product or services names. For example, you may not call your consulting practice "EnCase Investigations."

• What is the difference between the ® and ™?
  An owner of a trademark must continue to use a brand or name in association with a product or service. Catchy phrases or names are only protectable if they are used in the marketplace to sell or promote a good or service. A company who creates such brands and names should immediately start identifying such brand or name with the ™ symbol next to the brand so that others are put on notice that it is a trademark of Guidance. This ™ designation connotes certain rights to Guidance and potentially can permit Guidance to bar others from using the mark on similar goods or services. If the company plans on putting a lot of resource into the brand or product --- advertisements, product packaging and believes such name might someday be valuable (i.e. Intel’s Pentium® brand), it should seek federal trademark registration through the United States Patent and Trademark Office. This process can take up to a year or so and does require some financial and investigatory resources to determine if any other party may also have asserted rights to such mark. If the USPTO issues a registration, a company can start putting the ® next to the mark --- formal registration provides even more notice to third parties and thus, more protection and remedies to the owner if another party uses the same or similar marks.

Changes to these guidelines
Guidance reserves the right in its sole discretion to modify these guidelines at any time. Guidance reserves the right to conduct quality control inspections on how its marks are used and take action against any use that does not conform to these guidelines.

Further questions
If you have any questions about how to use our trademarks, please contact:

Guidance Trademarks
626-229-9191
Attention: Legal Department

To obtain a high resolution Guidance Software logo file, please contact:

Marketing Department
626-229-9191